How It Happened
After the success of my 2024 series, I decided to bring it back in 2025.
I reached out to the same community chat to get more creators on board, ensuring I included the people who wanted to be in the first series but missed out at the last minute.
Like the first series, I handled all the design, organisation, and marketing, creating another round of three collaborative Instagram carousels.
This time, the very first post saw a significant increase in traffic. Driven entirely by my own marketing efforts and design choices, the opening carousel gained massive traction, reaching over 16,000 views with 91.% being non-followers and high engagement, leading to the interview publication gaining over 4-figure reads.
For me, seeing both series consistently hit over 4-digit reads was proof that you don't need a massive budget to increase awareness, just a solid layout, the right community, and a clear creative direction.
16k+
Total views
13k+
Profile views
12k+
Impressions
High
Organic shares
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“Working with Emma on the FizzyMag interview was such a lovely experience. She created such a warm and thoughtful space for conversation, and I really appreciated how intentionally she approached topics around sustainability and personal style. Her writing beautifully captured my voice while making the piece feel engaging, authentic, and inspiring.”
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It was such an easy and joyful process working with Emma! Always a pleasure.
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“I really loved how the interview felt, it was natural and thoughtful. It encouraged meaningful discussion about my sustainability journey!”
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“Collaborating with Emma who understands the power of narrative made the interview process so inspiring. Her kindness made me feel comfortable and open to talk about the interviewed subject.”
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“Emma is highly knowledgeable about all things socials and sustainability. Her warm and friendly personality has been wonderful to work alongside, and I couldn’t think of anyone else better to tell our stories.”
How It Happened
I wanted to create a summer series centred around sustainability, that connected the eco world with a modern, trendy online presence to help younger audiences gain interest in conscious living.
I pitched the idea in a sustainable community influencer chat, explaining that I needed 10 people to answer questions, which I would then condense into single, focused answers alongside introductions of each creator.
A large number of people responded. I narrowed it down to a diverse mix of 10 influencers, promising those who missed a spot that they would be included for the next series if this one was a success...and it was!
I organised, designed, and managed the whole project, launching it through three Instagram carousel collaborations with the influencers.
It did incredibly well, drawing in over 4-figure reads.
Seeing how much the community engaged with the first series made it obvious that this shouldn't be a one-off project, which is exactly why I decided to bring it back the following summer.
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“Working with Emma for Fizzy Mag was a wonderful experience. Emma is super friendly and made the experience really easy.”
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“Working with Emma was amazing and such a smooth and easy process.”
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“Emma was super lovely to work with!! Very communicative and encouraging, and made the process smooth and easy - highly recommend!”
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“Working with Emma was lovely. She is very friendly, easy to talk to, and asked plenty of thoughtful questions. A pleasure from start to finish.”