How It Happened

This collaboration started with a simple follow. I had been following wear‘em out for a while, drawn to how Lauren Derrett was tackling such a real, taboo topic. It aligned perfectly with my focus on the raw textures of sustainability and the truth that people who menstruate have to face.

I decided to reach out directly. I wanted to see if we could create more than a standard feature, something with more depth, as I was excited to immerse myself in a topic that deserves more coverage. We connected over the idea of building a space for these conversations, to honour them with a permanent home.

So, what began as a single outreach email evolved into a deep-dive discussion about breaking taboos and the power of building a brand with true impact. Bringing the importance of Lauren's mission to change the narrative around period care to light. It show’s exactly what happens when a brand has a clear purpose and a story worth telling.