How It Happened

My journey into brand storytelling really began here. Compostystood out to me as a brand that, despite their small status at the time, had a beautiful message, and I wanted to grab their story with both hands and dive into the ‘why’. I was looking for a way to combine my writing with my interest in sustainability, and Compostyfelt like the right place to start.

As my first business interview ever, this project became a blueprint for how I wanted to work with impactful brands. I wanted to shift from quick, surface-level articles to creating something that felt as high-quality and thoughtful as the products themselves. This led to us collaborating on a dedicated social post; I designed the post to visually translate their mission, ensuring the creative direction matched their brand identity. Matt was very welcoming, and the ease of that first connection shaped my approach to future collaborations, keeping the focus on honest conversations.

Even now, this piece remains a significant part of my archive. It serves as a reminder of why I started this space: to find the people building something better and to give their stories a home that reflects the care they put into their work.