How It Happened

There is a certain energy that occurs when you interview someone who just gets it. My conversation with founder Amanda Butten was one of those rare moments where it felt effortless from the beginning. We found so much common ground in our outlook on the industry and life in general that it made exploring the philosophical and political side of Bonkers Bon Coeur feel like a natural talk between friends.

Amanda’s vision for Bonkers Bon Coeur is more than just creating clothes that are better; it’s about a complete cultural reset. Her stance on the brand is a vehicle for Savoir-Vivre (the art of living well), where every garment is a protest against the empty, fast-paced nature of current consumption.

By focusing on French artistry and honest pricing, Amanda’s goal is to reconnect those who wear the pieces with the story behind the seams. It is fashion with a conscience, designed for those who value depth, connection, and slowing down.

Our connection quickly grew past the page, leading to a collaboration on a social post. Looking back, this project stays with me as a reminder that the best work often happens when you're creating with people you genuinely care about. What started as a feature has turned into a lasting friendship that I value deeply.